David Wingate

My ideal referral

An established Brand delivering a high quality product or service. They are frustrated by the lack of transparency and ROI they are achieving from their marketing. They have not tapped the 15% revenue they should be achieving through digital marketing and want to audit their performance, gain more sales leads, traffic or launch on Amazon.

A problem I have solved

• Aloe Vera Australia was Australia's original aloe brand since 1977. They had flat growth and limited marketing. I launched them on Amazon to grow direct sales by 10% TTL revenue, extend marketing reach and secure over 6K new consumers in the first 12 months of launch, AND this grew all other sales channels with the halo effect from visibility and omnichannel shopper behaviour.
• I leveraged CRM, P&L and market data to set the category strategy and help execute marketing and sales plans for Heinz UK&I to double their Foodservice profitability in 3 years.
• Lead generation can be a challenge for niche brands. I thrive on identifying ideal customers and recently delivered $113K of quoted business leads from $10K google spend for a fire safety assessments within 8 mths for Agilus Fire Safety in Australia.

My ideal referral partner

• 1) Quality Brand owners who need growth or are frustrated with the lack of visibility of their marketing performance. I offer strategic support, blunt commercial advice and the know how to leverage digital marketing to drive sales growth. As a rule of thumb if you sell a retail product and have less then 15% of your revenue from E-commerce channels, call me.
• 2) I also like to partner with content, website and Social Media agencies, who are struggling to get the ROI from the content. I get in the back end of bid strategy, audience targeting, CRM omnichannel customer journey data, and sequencing automation to 10X the ROI from great content by reaching the ideal customer via the right platform and timing.
• 3) Many clients seek me out for my specific skills of Launching brands on Amazon, and getting value from Hubspot CRM subscriptions, but it is applying these skills with a commercial marketing mindset that makes me a trusted partner.

My top products and services

• 1) Digital audit and roadmaps developed to identify quick wins and a path to growth.
• 2) After the audit my clients are ready to convert traffic and leads, to benefit from Google ads and social media lead generation campaigns.
• 3) My CRM automation allows them to scale and optimise long term. I implement and mentor their teams in Hubspot or work with their established CRM.
• 4) Get brands onto Amazon, and drive their growth.